GPT-5 Stuns with Search Abilities Like Atomic Bomb
8.4.25
OpenAI's new AI model, GPT-5, is generating buzz due to its advanced search-like abilities and has left CEO Sam Altman feeling nervous and unsettled after testing it. The model's capabilities are being compared to the Manhattan Project, a secret research and development project that produced the atomic bomb during World War II.
HERE Achieves Rigorous AI Governance Certification
8.4.25
HERE Technologies has achieved ISO/IEC 42001 certification, becoming the first digital mapping and location technology company to meet the world's most rigorous standard for Artificial Intelligence Management Systems (AIMS). The certification reinforces HERE's commitment to responsible AI governance, setting a new industry standard for transparency, accountability, and trust in AI-powered location services. Damandeep Kochhar, EVP of Chief Platform & Technology Officer at HERE Technologies, stated that achieving ISO/IEC 42001 validates the company's structured approach to robust governance, transparency, explainability, and fairness in AI systems, as well as protecting sensitive location data and upholding privacy and data sovereignty.
IDEART.ai has introduced a Model Selector feature allowing users to choose from popular AI video models like Veo 3, Kling AI, and Hailuo AI, among others. The platform offers render speeds up to 3 times faster than traditional GPU queues, resulting in a 47% reduction in production costs for early adopters. CEO Kyle Thomas stated that the platform's streamlined process "collapses the entire storyboard-to-asset pipeline into a single click," enabling teams to focus on storytelling instead of tooling.
Institutions Struggle with AI Adoption, Staff Retention Suffers
8.4.25
The Marketing and Enrollment Management AI Readiness Report 2025, released by UPCEA and EducationDynamics, reveals that institutions are struggling to keep up with the rapidly evolving landscape of artificial intelligence (AI) in marketing and enrollment management. Despite growing optimism and individual adoption, only 21% of respondents believe their institution is ahead of the industry in AI adoption, while 36% feel behind their peers. The report highlights the benefits of integrating AI, including improved efficiency and a positive impact on the enrollment funnel, with 69% reporting enhanced workflows and 48% seeing a boost in lead generation. However, institutional staff retention is also impacted by the institution's approach to AI, with 34% stating it would influence their likelihood to stay, up from 1% in 2024. The report emphasizes the need for institutions to prioritize building teams' skills, implementing successful AI tools, and establishing clear guidelines for ethical use across departments to remain competitive.
Mark Zuckerberg Poaches OpenAI Developers with Millions
8.4.25
Tech firms are aggressively poaching top talent from rivals in the AI sector, with Facebook's Mark Zuckerberg reportedly offering million-dollar deals to lure developers away from OpenAI, where ChatGPT was created. Microsoft's AI division, led by Mustafa Suleyman, has gained several new hires from Google, while Tesla is seeking Elon Musk's expertise as it shifts focus to AI and robotics. Musk, who recently stepped back from politics after serving as Donald Trump's adviser, will receive a significant share award for his work on xAI's next-generation language model, Grok 4, which has secured a $200m deal with the Pentagon.
A recent survey of ADWEEK readers found that 78% of marketers and advertisers are committed to incorporating AI into their daily operations, with 83% expressing confidence in their ability to use and benefit from it. Despite some apprehension, the majority (51%) are excited about the proliferation of AI in the workplace. The adoption rate is comparable to other industries, with a 12% increase in AI-related skills listed on LinkedIn profiles over the past year. However, there has been a decline in staff-level jobs at marketing and advertising companies, while manager and director positions have remained relatively steady.
Meta Faces Billions in Class Action Lawsuit Fallout
8.4.25
A class trial against Meta is underway, with billions at stake. The case involves AI slipups infecting class actions and mass torts. Erich Ritter has joined Fellows LaBriola LLP. Microsoft and LEGALFLY are collaborating on a privacy-first legal AI for enterprise use.
Standard Intelligence's co-founder Devansh Pandey says the company's use of "Mithril", an omnicloud platform, allowed them to train a textless conversational audio base model for under $200,000, significantly reducing the cost of reserving multi-year AI compute capacity. Mithril is designed to aggregate distributed capacity from cloud providers and data centers into a single marketplace, maximizing price-performance while simplifying infrastructure management. The platform has gained support from prominent AI leaders such as Cursor, LG AI Research, and Arc Institute, enabling them to focus on advancing AI rather than negotiating for compute resources.
Mo Gawdat, a former Google X chief business officer, has warned that the AI revolution will bring about a decade of upheaval, including widespread job losses and economic inequality, potentially leading to social chaos. In an interview with British entrepreneur Steven Bartlett on his podcast, Gawdat described the next 15 years as "hell before we get to heaven".