Simulation, not automation, will define the future of business AI as companies use synthetic populations to test product responses before launch. This approach, now adopted by a growing number of businesses, enables faster and more accurate stress-testing of decisions. By simulating customer reactions to products, prices or messages, companies can avoid costly missteps and refine their strategy early on.
National Grid and Emerald AI have announced a strategic partnership to demonstrate the power of AI flexibility in the UK. The partnership aims to position the UK as a global leader in AI and reduce infrastructure needs by increasing the utilization of existing electricity infrastructure. National Grid will work closely with the National Energy System Operator to better manage growing demand, attract investment in advanced computing, and support the UK's transition to a more efficient energy system. The 2025 demonstration will showcase how AI workload types can be adjusted in real-time, proving that AI data centers can act as responsive partners to the electricity network while maintaining performance standards. The partnership will also advance technical standards for AI data center flexibility, collaborate with customers to bring this capability to the growing pipeline of UK data centers, and foster broader industry collaboration through the NextGrid Alliance.
A suspected North Korean state-sponsored hacking group used ChatGPT to create a deepfake of a military ID document, aiming to attack targets in South Korea. The hackers generated a realistic-looking military ID document used in a phishing attempt, with the goal of making the attack seem more credible.
OpenAI plans to reduce its revenue-sharing with commercial partners, such as Microsoft, from 20% to 8% by the end of the decade. This change would result in more than $50B in additional revenue being kept by OpenAI, as it currently shares 20% of its revenue with partners.
Penske Media has sued Google over its AI summaries on search results, alleging they are illegally using its reporting and lowering online traffic. The publisher filed the antitrust suit in federal district court in Washington D.C., claiming Google's AI summaries are reducing traffic to its own publications, such as Rolling Stone and The Hollywood Reporter.
Publishers are navigating a complex landscape of AI-media economics, with new terms emerging in strategy decks and research reports. Key concepts include "zero-click traffic," which refers to content being displayed without users clicking on it, and "RAG agents," a type of AI-powered ad server. The "Model Content Protocol" is another term, which aims to standardize content creation and distribution in AI-driven media. These terms are crucial for publishers to understand as they seek to monetize their content in an AI-driven market.
Publishers and advertisers face new AI agent oversight hurdles as they struggle to ensure transparency and accountability in their use of multi-agent systems. A governance framework is crucial to prevent unauthorized access to sensitive information, such as credit card details. Without proper oversight, agents can make assumptions about each other's access, leading to unintended consequences like purchasing unwanted products.
Russia's Defence Ministry confirmed conducting a large-scale drone strike against Ukrainian military infrastructure in western Ukraine, but denied plans to hit targets inside Poland or Romania. A senior Russian diplomat suggested drones may have originated from Ukrainian-held areas, sparking debate about Nato's readiness to confront modern drone warfare. Peter Bator, a former Slovak ambassador to Nato, argued that the incidents reveal gaps in the alliance's deterrence strategy and highlighted the need for more decisive action. Nato officials are calling for additional resources and integrated defence systems, while analysts believe the drone incursions may be part of a deliberate Kremlin strategy to probe Nato's defences without triggering Article 5.
A new chat GPT-style AI app is set to roll out to high schools in San Antonio, Texas. The educational tool aims to assist students with their studies and provide them with personalized learning experiences.