AI-Generated Content Sparks Industry Controversy Amidst Hayao Miyazaki's Backlash and SAG-AFTRA Criticism

Published on 4.8.25

  Artificial intelligence (AI) has become a contentious issue in the creative industry, with some prominent figures expressing strong reservations about its use. The incident of Hayao Miyazaki's scathing reaction to an AI-generated zombie video in a 2016 documentary is a notable example of this sentiment. In the film industry, some studios have been using AI-generated fake trailers and clips to generate ad revenue on YouTube, often without the permission of the actors involved. This practice has drawn criticism from SAG-AFTRA, which argues that it creates a "race to the bottom" where technology companies prioritize short-term gains over human creative endeavor. Governments are taking steps to regulate AI-generated content. The Indian government has advised social media platforms to curb malicious "synthetic media" or deepfakes, which can be used to spread misinformation and harm users. Minister of State for Electronics and IT Jitin Prasada stated that the policies aim to create a safe cyberspace for users in India. The tension between the creative potential of AI and its potential misuse highlights the need for a nuanced approach to regulating AI-generated content. While some argue that AI can be a valuable tool for creators, others see it as a threat to human ingenuity and creativity.

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