AI Replaces Human Voices in Entertainment Industry
Published on 5.21.25
The use of AI-generated voices to replace human performers is a growing trend in the entertainment industry, with companies like Llama Productions and Epic Games at the forefront of this shift. SAG-AFTRA has been vocal about the need for fair labor practices and protections for voice actors.
SAG-AFTRA has filed an unfair labor practice charge against Llama Productions, alleging that they replaced human performers with AI technology without notice or bargaining. This move is seen as a unilateral change to employment terms, which the union claims violates their rights and those of their members.
The use of AI-generated voices in video games has also led to concerns about iconic roles like Darth Vader's rhythm and tone, which were previously performed by human actors. SAG-AFTRA is seeking to address these issues through collective bargaining and fair labor practices, ensuring that the rights of human performers are protected in an industry increasingly reliant on AI technology.
The ongoing Interactive Media Agreement strike has highlighted the need for protections for voice actors in video games, with a loophole allowing actors to work on Fortnite without violating the strike due to its pre-August 2023 production status.