Apple Lags Behind Rivals Google and Microsoft in GenAI Advancements at WWDC
Published on 6.14.25
Apple Lags Behind in GenAI Advancements
The tech giant has been lagging behind rival companies in generative artificial intelligence (GenAI) and large language models, with some analysts suggesting that consumer demand may drive the adoption of AI features rather than market forces. Apple acknowledged its lag behind in these areas and promised more updates later this year.
At Apple's recent Worldwide Developers Conference (WWDC), the company showcased its plans to improve Siri and introduce on-device models for education and outdoor apps, which can function offline without cloud API costs. However, these updates did little to alleviate concerns about Apple's progress in AI features. The company had previously announced a suite of AI features but has yet to deliver on them.
The first public beta of new Apple Intelligence features will be available next month for developers, with a full release expected in the fall. This slow pace of innovation may limit the impact of AI features on hardware sales, but investors remain eager to see significant advancements from the company.
Rival companies like Google and Microsoft have made significant strides in GenAI and Large Language Models (LLMs), putting further pressure on Apple to innovate in this area. The tech industry's focus on AI has led to a surge in consumer demand for devices with integrated AI capabilities, making it crucial for Apple to balance its need to innovate with the demands of investors who are closely watching the company's progress.