ARN's AI-Driven Radio Automation Strategy Sparks Concerns Among Staff and Talent
Published on 6.14.25
The increasing use of artificial intelligence (AI) in the radio industry has sparked concerns among staff at Australian media company ARN, with CEO Ciaran Davis leading the charge. As part of his strategy to "go all-in" on AI technology, Davis has invested heavily in AI-powered host Thy, who currently hosts weekdays on youth station Cada.
According to industry insiders, talent such as KIIS FM night hosts Zach Mander and Dom Fay are at risk of being replaced by automated voices or pre-recorded segments. This has left many in the industry questioning the future of human talent in radio.
ARN's decision to use AI-powered hosts like Thy is a cost-cutting measure that also allows the company to tap into the growing demand for automated content. The shift towards automation has added to the anxiety among staff, who may be displaced due to the change.