Google's AI Tools Revolutionize Entertainment and Advertising Industries Globally with Veo and Imagen

Published on 4.15.25

  Artificial intelligence (AI) is transforming various industries, from entertainment to advertising and beyond. Google's use of its generative AI tools, including Veo and Imagen, to recreate the Emerald City from "The Wizard of Oz" for a new show in Las Vegas demonstrates the technology's creative potential. Similarly, Goodby Silverstein & Partners used these tools to bring Salvador Dali's notes and sketches to life in an AI-generated film based on his screenplay "Giraffes on Horseback Salad". This trend is expected to continue with FILMPAC's announcement of SUPERSET, a custom AI video training dataset launching in Summer 2025. Companies like Mondelez and Accenture are leveraging Google Cloud's content agents to create personalized content across global markets. Kraft Heinz's "Tastemaker" platform has also integrated these tools to reduce content production time by 99%. Reddit is expanding its "Reddit Answers" feature powered by Gemini on Vertex AI to personalize homepages with AI-curated conversation summaries. The intersection of AI and copyright law remains a pressing issue as the industry continues to evolve. Award-winning film director Baroness Kidron accuses ministers of delaying legislation while Silicon Valley companies exploit the industry, citing concerns over tech giants profiting from creators' work without permission.

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