India Leverages Generative AI from OpenAI for Rapid Growth with Procter & Gamble, Harvard, and Wharton

Published on 4.4.25

  The integration of artificial intelligence (AI) is transforming the way businesses operate globally, with a significant focus on automation and digital transformation. Procter & Gamble's recent partnership with Harvard and Wharton to develop generative AI for product development is a prime example of this trend. In India, the adoption of AI is outpacing the global average, with over 67% of firms reporting positive impacts across all stages of the software development lifecycle. This rapid growth can be attributed to the country's large pool of skilled engineers and growing economy. As a result, Indian companies are increasingly investing in AI-powered solutions to stay competitive. The manufacturing and construction sectors have seen significant success in driving efficiency and innovation through generative AI, particularly in optimizing production processes and supply chain optimization. Over 80% of Indian businesses are actively working on autonomous agents, with 70% eager to use Generative AI for automation. This is reflected in a Deloitte report, which found that more than half of firms are running over ten GenAI experiments. Sam Altman, CEO of OpenAI, has praised India's rapid adoption of AI, stating that the country is "outpacing the world" in creativity. As businesses continue to explore the potential of AI, it is clear that generative AI and multi-agent workflows will play a crucial role in driving digital transformation and automation across various industries in India.

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