Meta-Driven AI Revolutionizes Creative Agency Services at DEPT and Saylor

Published on 6.12.25

  The advertising industry is undergoing a significant transformation as artificial intelligence (AI) continues to play an increasingly prominent role in shaping the landscape. Agencies are responding by developing their own AI-powered tools to meet client needs and stay competitive with platforms like Meta, which has been at the forefront of AI adoption in the industry. DEPT, a creative agency, is one such example. Executives at DEPT believe that AI will not replace human oversight, but rather augment their work, allowing them to focus on high-level strategy and storytelling. This shift in approach is reflected in the agency's emphasis on expertise over speed and efficiency. By positioning themselves as gatekeepers of high-level strategy and storytelling, agencies like DEPT are highlighting the value of their human touch in an industry where AI-powered tools are becoming increasingly prevalent. Saylor creative agency also shares this perspective, recognizing that AI can enhance their capabilities but not replace them entirely. As a result, agencies are adapting to the changing landscape by integrating AI into their services, rather than relying solely on technology to drive growth. This approach is evident in the development of AI-powered tools designed to streamline processes and improve client outcomes for creative agency services.

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