OpenAI Acquires io Products Design Expertise

Published on 5.22.25

  The acquisition of io Products by OpenAI marks a significant shift in the development of artificial intelligence (AI) technology, as it pairs the company's cutting-edge chatbot capabilities with the design expertise that made Apple's iPhones industry leaders. Jony Ive, co-founder of io Products and renowned designer behind Apple's iconic products, will join OpenAI as creative head to spearhead the development of AI-powered devices tailored for the generative AI era. As part of the $6.5 billion all-stock deal, OpenAI will gain access to Iris, Jony Ive's AI firm, which has been working on innovative design solutions that integrate AI technology into everyday products. This acquisition is a strategic move by OpenAI to expand its capabilities and create devices that seamlessly combine human creativity with AI-driven innovation. OpenAI CEO Sam Altman has expressed his enthusiasm for the partnership, describing a shared prototype as "the coolest piece of technology the world will have ever seen." With Jony Ive at the helm, OpenAI is poised to revolutionize the way we interact with AI-powered devices. The collaboration between OpenAI and io Products promises to bring about a new era in product design, one that harmoniously blends human intuition with AI-driven capabilities. The acquisition is also notable for its sheer scale, marking the largest deal in OpenAI's history. As Jony Ive begins his tenure as creative head at OpenAI, it will be exciting to see how this partnership shapes the future of AI-powered devices and products.

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