P&G Leverages Harvard and Wharton's GenAI to Boost Product Development

Published on 4.5.25

  The increasing adoption of artificial intelligence (AI) is transforming the manufacturing sector worldwide. A recent shift in priorities among manufacturers has seen cybersecurity take center stage, with 63.5% of decision-makers citing it as a top investment to improve productivity. Many businesses are also turning to AI to automate tasks and enhance their operations. Around 50% of companies have identified multi-agent workflows as a key area of focus, while 70% want to use generative AI (GenAI) for automation. Cloud solutions are increasingly adopted, with 79% citing benefits such as decision-making and supply chain coordination. P&G is at the forefront of this trend, partnering with Harvard and Wharton to develop GenAI for digital transformation. The company aims to leverage AI research from the universities to enhance its product development process. According to PYMNTS News, P&G is exploring the use of GenAI to improve its product formulation and design capabilities. The adoption of GenAI varies across industries, with some sectors experiencing significant success while others lag behind. In contrast to retail, which lags behind in terms of ROI, manufacturers are seeing positive returns on investment from AI adoption, with 63.5% prioritizing cybersecurity as a key area for improvement.

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