Runway's AI Technology Revolutionizes Hollywood Film Production with Lionsgate Partnership

Published on 6.11.25

  The integration of artificial intelligence (AI) in Hollywood film production has been gaining momentum, transforming the way films are created. In Hollywood, AI technology is being utilized not only for high-profile applications such as de-aging actors and special effects but also for post-production editing, digital touch-ups. Runway's technology has been adopted by Lionsgate to streamline their production processes. The adoption of AI technology by companies like Lionsgate has led to increased legitimacy and recognition in the industry, enabling them to secure partnerships with other entities. As a result, AI is becoming an essential tool for media production, revolutionizing the way stories are told on screen. Record producer and filmmaker Steven Ellison praised Runway's AI tool at an event, highlighting its ability to facilitate unconventional creative processes, allowing filmmakers to experiment without preconceived ideas or visions.

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