SAG-AFTRA Fights for Artists' Rights Against Google's AI-Powered Exploitation
Published on 4.28.25
The use of broad language in contracts has raised concerns about artists' rights as technology advances at a faster rate than legal frameworks can keep pace. This issue is particularly relevant for performers, who are increasingly concerned that companies like Google will claim ownership over their voices, images, and likenesses without restrictions.
SAG-AFTRA's new contract provisions aim to address these concerns by requiring consent for the use of performers' data in AI training and digital replicas. For instance, the union is pushing back against Google's practice of using actors' voices in its AI-powered assistant, which has sparked controversy over ownership rights.
The union's efforts are part of a broader push to create a level playing field with generative AI, which is increasingly being used in the entertainment industry. By removing economic advantages to synthetic performers, SAG-AFTRA aims to ensure that human artists can compete on equal terms.