TikTok's Toxic Beauty Standards: The Dark World of Looksmaxxing Promoted by Influencers

Published on 4.27.25

  A disturbing trend known as "looksmaxxing" has emerged on TikTok, where young men engage in extreme self-harm practices under the guise of improving their appearance. This includes punching themselves or using hammers, which can lead to temporary disfigurement and long-term mental health issues. The trend is promoted by online influencers with large followings, who often push users towards increasingly extreme methods such as steroid use and cosmetic surgeries. Mental health experts warn against the dangers of looksmaxxing, highlighting the need for greater awareness and regulation of social media platforms to protect vulnerable individuals from the negative effects of online trends. The Prince Harry and Meghan, Duke and Duchess of Sussex, have taken a stand against this issue through their No Child Lost to Social Media campaign.

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