The increasing demand for robust artificial intelligence (AI) solutions in the financial sector is a notable trend among Trulioo's clients. As these companies seek to bolster their data security concerns, they are turning to AI-powered tools like Prediction Guard and CeTu to enhance fraud defenses.
Trulioo's clients, which include global enterprise payments providers, are prioritizing the implementation of AI solutions in the second half of 2023. This shift is driven by the need for more effective data security measures, as highlighted by a recent report from Trulioo. The company's clients are looking to leverage AI to improve their ability to detect and prevent fraudulent activities.
Prediction Guard, an AI-powered tool designed to identify potential risks in payment transactions, uses machine learning algorithms to analyze vast amounts of data and predict and prevent fraudulent activity. This has been a key factor in the decision by companies like Trulioo's clients to partner with Trulioo.
CeTu, another AI solution gaining traction among Trulioo's clients, uses natural language processing (NLP) to analyze customer interactions and identify potential security threats. By leveraging NLP, CeTu can provide real-time insights into customer behavior, enabling companies to respond quickly to emerging risks.
The implementation of these AI solutions is driven by the need for enhanced data security, as well as regulatory requirements. Trulioo's clients are seeking to ensure they meet compliance obligations while minimizing the risk of non-compliance.