AI Search Tools Gain Ground on Google in US Browsers
Published on 8.4.25
The use of AI-powered search tools like ChatGPT and Perplexity has surged in the US, with desktop browser searches favoring these tools by 5.6%, more than doubling from last year. Among early adopters who started using large language models in 2024, nearly 40% of their browser visits now go to AI search tools, while traditional search engines' share dropped from 76% to 61%.