Apple Accelerates AI Development Amid Market Pressure
Published on 8.3.25
Apple is facing pressure to accelerate its AI development after falling behind Microsoft and Google in the market, with CEO Tim Cook stating that the company is open to larger deals to speed up its plans. Despite this, Apple's spending on AI will rise "substantially" but not excessively, according to CFO Kevan Parekh. The move comes as Apple faces a critical time, including antitrust lawsuits over its multibillion-dollar deal with Google and challenges from new AI startups like Perplexity, which is reportedly in talks with phone makers to improve Safari browser performance.