Companies Invest in Robust Data Foundations for AI Success
Published on 8.4.25
The article emphasizes the importance of a high-quality data foundation for AI agents to operate effectively. Companies like those using eCommerce and CRM systems need to unify, accurate, and contextualize customer data from various touchpoints, while ensuring governance through access controls and consent tracking. A modern lakehouse architecture paired with AI-native tools can reduce manual effort and enable real-time, AI-powered decisions. Investing in a robust data foundation is crucial for companies to make AI useful, reliable, and transformative for both operations and the end customer experience, differentiating them from competitors who treat data quality like plumbing.