Belgian designer Glenn Martens is set to take over as creative director at Maison Margiela after succeeding John Galliano in January 2024. Demna, who has successfully revived his own brand Balenciaga, will face a challenge reviving Gucci's fortunes, which have been struggling due to weaker demand in China and global instability. Despite this, Demna's collaboration with celebrity friend Kim Kardashian appears to be going well, as seen at the Met Gala in 2021.