The EU's AI Code of Practice on General-Purpose (GPAI) requires major tech and AI companies like Amazon, Google, Microsoft, and OpenAI to commit to a copyright policy, safeguard against rights infringements, and designate complaint processing locations. The AI Act also demands transparency, making it challenging for artists to claim payment for work used in training AI models that have already been scraped. According to Du Moulin, the AI Act's retroactive nature limits its effectiveness, leaving generative AI providers with "free lunch" benefits from pre-existing content.