Fake Drake and Weeknd's AI Song Sparks Industry Backlash
Published on 7.25.25
The music industry is grappling with the emergence of artificial intelligence as a threat to its business model. In April, a song featuring AI-generated vocals by a fake Drake and Weeknd, "Heart On My Sleeve", reached millions of streams before being removed by streaming services. Electronic artist Grimes has launched Elf.Tech software to help users create AI-generated content, including vocals, with a 50-50 split promise for creators. The industry has responded quickly, with takedown orders, petitions, and initiatives like the Human Artistry Campaign, which includes members from the Recording Academy and Graphic Artists Guild, aiming to set fair practices in AI for various arts and sports.