Getty Images' Farhall Warns on AI Authenticity Costs

Published on 8.11.25

  Getty Images' chief product officer Grant Farhall expressed concerns about the authenticity of AI models, highlighting the need for creators to be fairly compensated when their work is used. He emphasized that "authenticity matters" but comes at a cost. This sentiment was echoed by Anthropic's introduction of an updated Claude chatbot, which joins Google in a race to improve AI performance.

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