Imax Teams with Runway for Immersive Storytelling Experiments
Published on 7.28.25
Imax is partnering with Runway to experiment with a new type of creator, combining storytelling and technology in an innovative way. This collaboration aims to expand Imax's platform beyond traditional filmmaking, exploring the impact on the creative process while honoring its partners' intentions. The company has seen success from mainstream moviegoing and is now diversifying into concerts, sporting events, and other non-traditional content.