Indonesia Celebrates Jamu Festival in South Jakarta
Published on 7.28.25
Indonesia is celebrating its heritage through the Jamu Festival at Epiwalk in South Jakarta, with Deputy Minister Irene Umar highlighting the need to encourage regeneration and innovation in traditional jamu products. The festival aims to preserve Indonesian culture and traditions, including jamu, which plays a strategic role in the national creative economy ecosystem. Yuke Sri Rahayu emphasized the importance of preserving cultural diversity, while Acaraki founder Jony Yuwono stressed the need for an intergenerational approach to promote and preserve jamu.