K-pop Groups Bring Immersive Experiences to Theaters Globally

Published on 7.23.25

Theaters are shifting their focus from traditional film screenings to immersive experiences, incorporating fan venues and merchandise shops. K-pop groups like Enhypen and BTS are capitalizing on this trend by releasing VR concert movies and livestreaming events in theaters worldwide. For example, Enhypen's first VR concert movie will hit theaters on August 8, while BTS's Jin is set to livestream his Osaka concert globally.

References

https://koreajoongangdaily.joins.com/news/2025-07-23/entertainment/movies/Govt-to-hand-out-discount-coupons-for-movie-tickets-in-effort-to-aid-cinema-industry/2359390

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