A conference in Laos and Thailand, CTC LAOS MARKETING 2025, brought together experts to discuss the impact of AI tools on content creation and advertising. Sittinunt Pholvisutsak emphasized the need for marketers to develop essential skills like critical thinking, storytelling, and people management as AI becomes more prevalent. The event featured workshops led by experts such as Chayanis Jumpeerat and Narongyot Mahitivanicha, covering topics like content strategy, digital marketing strategy, and AI applications in marketing. The conference aimed to build marketing capacity within Laos's business community, with over 200 participants and 10 speakers from both countries.