LG Electronics has partnered with the National Museum of Modern and Contemporary Art, Korea (MMCA) to launch "MMCA×LG OLED Series 2025 –TZUSOO," an inaugural exhibition featuring 88 LG OLED screens. The project, starting August 1, 2025, will explore the intersection of art and technology through a large-scale digital installation by Korean media artist TZUSOO at MMCA Seoul's iconic Seoul Box until February 1, 2026.