Live Nation Urban, in partnership with Live Nation Entertainment, has established itself as a key player in black culture through its live events and initiatives. The company's sought-after festival brands include The Roots Picnic and Exodus Music & Arts Festival, which have partnered with notable figures such as Kerry Washington for her book tour and Vice President Kamala Harris' home for a Hip-Hop 50 event. Live Nation Urban has also produced the Grammy Salute to 50 Years of Hip-Hop special, earning a nomination at the NAACP Image Awards. The company continues to grow in popularity through its tours featuring artists like Ari Lennox, Babyface, and Jill Scott, solidifying its position as the most trusted purveyor of live urban music.