LLYC, Progreso Launch Clara Sustainability Ambassador
Published on 8.12.25
LLYC, a global marketing firm, and Progreso, a Central American cement company, collaborated on Clara, an AI-powered sustainability ambassador. Clara won first place in the "AI Use" category at the International Sustainability Awards and the "CSR, ESG or DEI Report" category at the 2025 PR News Impact Communications Awards. This project is significant as it marks the first use of artificial intelligence for sustainability communication in Central America by Progreso. LLYC's collaboration with Progreso demonstrates its commitment to innovative corporate responsibility communications and AI integration in marketing services, according to Irati Isturitz, USA Marketing Solutions Director at LLYC.