Residents of Cliftonville West, a seaside town in England, are concerned that trendy day trippers from London are ruining their community. The area has become a fashionable destination, with nearly 6,000 people relocating to Thanet since the pandemic. This influx of new residents is attributed to gentrification, which has led to an increase in household disposable income and higher education attainment. However, locals fear that this transformation is a "disguise" for more significant issues, such as rising house prices and decreased access to services. The town's decline was marked by the opening of a boutique hotel by The Libertines, while a derelict department store remains empty on Margate's main promenade.