Marketers Embrace AI with 78% Adoption Rate

Published on 8.4.25

  A recent survey of ADWEEK readers found that 78% of marketers and advertisers are committed to incorporating AI into their daily operations, with 83% expressing confidence in their ability to use and benefit from it. Despite some apprehension, the majority (51%) are excited about the proliferation of AI in the workplace. The adoption rate is comparable to other industries, with a 12% increase in AI-related skills listed on LinkedIn profiles over the past year. However, there has been a decline in staff-level jobs at marketing and advertising companies, while manager and director positions have remained relatively steady.

Back

See Newsfeed: Artificial Intelligence