The Nevşehir Festival in Türkiye is a cultural event that showcases various art forms and experiences, including concerts, theater performances, exhibitions, street art, children's workshops, and traditional culinary events. The festival aims to promote the region to both domestic and international audiences. It has been successful, with Türkiye becoming the fourth most-visited country globally in 2024, attracting 56.7 million international tourists. The event is part of a broader tourism strategy that includes strategic investments and diversified market policies.