OLIVE YOUNG will debut its first US store with a Core Skincare Showcase, featuring four essential categories, at KCON LA 2025. The event will also include Exclusive Experience Zones for visitors to explore OLIVE YOUNG's private brands, such as the BIOHEAL BOH Lab and BRINGGREEN Nurse's Office. Sehoon Jin, Executive Vice President of Global Platform Business, aims to bring OLIVE YOUNG's "All Live Young" philosophy to life with curated products and retail innovation.