Pacu Jalur 2025 Draws Global Social Media Attention
Published on 7.6.25
The Pacu Jalur 2025 event in Riau is expected to attract a large number of spectators following viral videos of young dancers performing during the traditional boat race. The "aura farming" phenomenon, which gained global attention on social media, has sparked curiosity among netizens worldwide. International TikTok users have created meme videos imitating the cool movements of the young rowers in distinctive wooden long boats from Kuantan Singingi, Riau.