The Korean government is launching a new campaign featuring actor Park Bo-gum in a series of promotional videos showcasing traditional hanbok clothing. The "Hanbok with Four Seasons" expo, now in its eighth year, will explore the cultural significance of hanbok across different seasons through exhibitions and activities. The main exhibition, curated by Professor Sim Yeon-ok, will feature over 170 pieces of hanbok garments made from traditional fabrics, alongside weaving demonstrations using both traditional and modern looms.