Prada Partners with MACCIA on Kolhapur Chappal Revival
Published on 7.12.25
Prada has acknowledged its use of Kolhapuri chappals in its Spring-Summer 2026 collection, following criticism from MACCIA President Lalit Gandhi. Gandhi had written to Prada on June 24, highlighting the cultural and geographical indications (GI) status of Kolhapuri chappals and proposing a collaborative approach. Prada responded positively, leading to plans for a partnership that includes a delegation visit to Mumbai and Kolhapur, as well as setting up craft documentation units and knowledge-sharing sessions. The collaboration aims to give Kolhapuri artisans global visibility, value, and respect, with Gandhi suggesting that Prada buy directly from artisans at Rs 10,000 per pair, tripling their income.