Publishers Partner with Creators for Ad Revenue Boost
Published on 7.13.25
Publishers are under pressure due to declining traffic from AI and algorithm changes in search, as well as shifting media consumption habits among younger generations. In response, many publishers have launched creator programs and initiatives, partnering with creators like those featured on Yahoo, to tap into the growing creator economy and capitalize on advertiser revenue. This trend is expected to see more ad spend going to creator content than professional media by next year, according to a forecast by WARC.