The rise of college rock in the '80s allowed artists to express their individuality and creativity without mainstream constraints. This led to a thriving indie scene where quirky and inventive musicians could gain recognition and financial support for their unique styles. Bands like R.E.M., Sonic Youth, and Hüsker Dü were among those who capitalized on this trend, paving the way for alternative music's alt-rock movement in the 1990s.