SAG-AFTRA Proposes AI Replication Protections for Performers
Published on 7.12.25
The video game industry is facing significant changes with the new contract proposed by SAG-AFTRA, which aims to address concerns over AI use in games. The union seeks to protect performers' rights and prevent their likenesses from being replicated by AI without consent or fair compensation. The proposed contract includes restrictions on when and how digital replicas can be created, requiring written permission from the performer and compensating them for the time spent creating the replica. This move is seen as a historic step towards securing "industry-leading AI provisions" and "historic wage increases," with performers hoping to secure their place in the industry despite the rise of AI technology.