TudungPeople, a Malaysian modest fashion brand founded in 2011, is showcasing its signature plain-coloured hijabs at the Malaysia Pavilion in Expo 2025 Osaka. The brand's designs embody the quiet strength of intentional design and celebrate unity in diversity through its products, which are inspired by Malaysian heritage and values comfort, functionality, and timeless elegance. Dr Fazly, founder of TudungPeople, believes that modest fashion is a strength, not a limitation, and aims to reinterpret traditional elements thoughtfully for the modern Muslimah. The brand's global expansion programme, supported by the Malaysia External Trade Development Corporation (Matrade), will help establish its presence abroad and promote Malaysian culture through soft power.